From a Hookah to an iPhone

Mystery Music on American TV

It started with an iPhone ad — one of three ads, so far, that have led me on odysseys of discovery. I’m definitely on the same page with the folks selecting music for these ads. The choice of lesser-known artists and styles whets my musicology chops with unexpected surprises, expanding my listening repertoire with even more great stuff. Roll over, Beethoven. This ad, though, was startling, startling because I didn’t recognize the musical style at all. Having traveled, listened, and taught world music for years, it takes a lot to find…